UX Design, Website Design, Mobile App Design


The client

Founded in 2008, CaratLane set out on a mission to redefine the accessibility of beautiful jewellery by making it both affordable and perpetually wearable. The genesis of their vision emerged from conversations with countless women nationwide, revealing a shared dilemma: the choice between expensive, occasion-centric jewellery and everyday pieces lacking in quality and adaptability to evolving lifestyles

The spearhead the UX, web design, and app design for CaratLane, crafting a seamless digital experience that resonates with modern jewellery enthusiasts. From user-centric interfaces to visually compelling web and app designs, the scope of work was to elevate CaratLane's online presence, ensuring accessibility and aesthetic appeal in every digital interaction.
The UX Strategy
Define strategically devised a UX approach to intricately weave CaratLane's omnichannel sales features into a seamless and intuitive experience. The user journey was meticulously mapped, ensuring a fluid transition between online and offline interactions. From browsing products online to trying them in-store, the user's journey was streamlined, fostering a cohesive, convenient, and delightful experience across CaratLane's diverse sales channels.
Brand Attributes

Accessible Elegance


Everyday Wearability

Quality Craftsmanship

Omni-channel Presence

Let's work
together !
And create some impact!