Define Design & Stratgy

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The client

Founded in 2008, CaratLane set out on a mission to redefine the accessibility of beautiful jewellery by making it both affordable and perpetually wearable. The genesis of their vision emerged from conversations with countless women nationwide, revealing a shared dilemma: the choice between expensive, occasion-centric jewellery and everyday pieces lacking in quality and adaptability to evolving lifestyles

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THE BRIEF

The spearhead the UX, web design, and app design for CaratLane, crafting a seamless digital experience that resonates with modern jewellery enthusiasts. From user-centric interfaces to visually compelling web and app designs, the scope of work was to elevate CaratLane's online presence, ensuring accessibility and aesthetic appeal in every digital interaction.

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The UX Strategy

Define strategically devised a UX approach to intricately weave CaratLane's omnichannel sales features into a seamless and intuitive experience. The user journey was meticulously mapped, ensuring a fluid transition between online and offline interactions. From browsing products online to trying them in-store, the user's journey was streamlined, fostering a cohesive, convenient, and delightful experience across CaratLane's diverse sales channels.

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Brand Attributes

Accessible Elegance

Affordability

Everyday Wearability

Quality Craftsmanship

Omni-channel Presence