Short format stories for every reader, every emotion. A platform for the best micro fiction writers. Reaching over 12 Million people every week, their stories go further every time.
After conducting research within the TTT community, we learned, there was not a single platform that stood out for the use of writers. In todays on the go lifestyle, writers were still using microsoft word or the good old notebooks/diaries to pen down their thoughts.
We created the writing module keeping in mind the insights that were highlighted from this research. A quick and easy way to jot down thoughts, an easy save to the drafts for future consideration, for over 8 formats of writing to choose from and have a single platform to publish your writings, for yourself and the world to read.
Writing formats was a unique proposition that differentiated TTT from the others. The micro fiction started from their writing format ‘140’ – Tiny stories in 140 characters, or fewer. Each format had a different character limit. A visual illustration was created for each of these formats. Being a text heavy app, it was important to have a visual breather and this was the perfect space to do so. For every writing format, concept sketches would be created which were then digitised for the app.