Define Design & Strategy
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One For Blue

Branding

One For Blue is an apparel brand that aids in endangered species conservation by making use of sustainable materials enabling consumers to make conscious lifestyle choices. We were asked to define the identity system for the brand which was aiming to help in conservation by selling sustainable merchandise online.

 The goal was to create an identity system for a brand that is democratising endangered species conservation. Our approach encapsulated the idea of facilitating consumers to make conscious lifestyle choices.

The goal was to create an identity system for a brand that is democratising endangered species conservation. Our approach encapsulated the idea of facilitating consumers to make conscious lifestyle choices.

 The different aspects of our ecosystem were represented symbolically within the logo-mark, with blue representing water, the very essence of life on earth. These elements came together to form a shield unit that represented conservation.

The different aspects of our ecosystem were represented symbolically within the logo-mark, with blue representing water, the very essence of life on earth. These elements came together to form a shield unit that represented conservation.

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 Colour Palette

Colour Palette

 Brand Expressions - Icons

Brand Expressions - Icons

 Brand Expressions - Brand Pattern

Brand Expressions - Brand Pattern

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