The idea behind the identity system revolved around the concept of purposeful conservation of our ecosystem and the human impact upon it.
The concept of ecosystem was depicted by using pictographic representation of its elements i.e Fauna, Flora, Habitat and Humanity with came together to represent life on earth. These representations were then combined into a shield unit which represented impactful conservation.
The One For Blue brandmark comrpised of an iconic symbol along with a distinct wordmark. Conservation of wildlife & habitat were illustrated with the striking visual forms which form the basis of defining brand elements such as the icons as well the brand pattern
The Brand Expressions communicated the concept of sewing in the relationship between sustainable living and ecosystems. They were supporting elements that acted as secondary graphics that could be applicable across various brand applications.