With the keywords security and growth in mind, we ventured into our prototyping stage. We began with putting together a mood board that helped us ideate on the brand mark that led us to several possible routes. There was one that resonated the best with the brand. The values of trust, energy and empathy were represented with three overlapping circles. The overlapping area formed a shield, which represented security.
The shield shape combined with three concentric rings representing growth formed the basis for Ezetap’s brand mark.
The spiral shield symbol formed the basis of designing brand elements such as the icons & secondary illustrations. The curvature of the shield unit formed the basis for secondary elements that were used in the stationery.