What’s in a location? Answer: A Lot! We visualise a future with location-based browsing for a seamless omni-channel experience, where we know where users are located, what products are available in the store nearest to them and how far they are from that nearest store.
Keeping these in mind, we took the first step where the pincode became an integral part of our core design with which the user could access our location-based services — Designs available at Store, Deigns available for Try@Home & Fast Delivery ( We are calling ‘Ready to Ship’ as ‘Fast delivery’ now — the mental term our users use while seeking it)
Discoverability is a key feature of product design. If you can’t find it, you can’t use it — This principle drove the simplification of the Navigation. We made the hierarchy visual — assisted with clear typography, we made the menus easier to navigate.
Illustrated Icon Style